Lincoln increased brand awareness in several key locations by building state-of-the art, non-sales environments. The first Lincoln Experience Center opened in July 2016 at Fashion Island in Newport Beach, with a focus on personalized, community-oriented experiences. In the first year,  100k+ guests have visited, with nearly 90 percent more likely to consider a Lincoln as a result of their visit.  The onsite events – showcasing local musicians and artists – have been hits, with seats filled for all five events held since the opening. Click here to Learn more.

Domain | Cityscape created the schematic through construction documents for two Lincoln Experience Centers.  In addition to coordinating all consultants, we also designed, programmed, built, and integrated all technology and fixtures in the space.



Team: Domain | Cityscape:

Design, Technology & Fixtures, Construction Mgr

Jones-Keena: Interior Finishes

IlluminartLight selection

FordLand and OBA: Frisco Exterior Concept

OBA: Frisco Core/Shell A.O.R.

Miller AG: Frisco Exterior Design, Fabrication & CM

Fitch: Newport Beach concept plan & key moments

Frequently asked questions

Click to view a collection of articles

Luxury Rides at the Dallas Cowboys World Headquarters | December 22, 2017

Lincoln Experience Centers Boost Sales While Improving the Ford Brand's Image | December 19, 2017

Lincoln’s Latest Gambit: Stores for Selling the Brand, not Cars | December 18, 2017

You Buying It? Lincoln Banking On Experience Centers To Sell The Brand Lifestyle | December 18, 2017

Dallas Lincoln Experience Center Open at The Star in Frisco | October 6, 2017

Lincoln's ultimate car clubhouse | August 29, 2017

New Lincoln Experience Center Opens In Texas | August 28, 2017

Lincoln Opens New Luxury Experience Center | August 25, 2017

Lincoln Opens Dallas Experience Center to Improve Client Relations | August 24, 2017

Lincoln opens showroom at Dallas Cowboys headquarters | August 24, 2017

Lincoln Opens Dallas Experience Center; Shows Increased Commitment to Effortless Service | August 24, 2017

Lincoln, Tesla Meet Customers Where They ‘Live, Work, & Dine’ | Jan 17, 2017

A New Sales Pitch: The First Lincoln “Experience Center” in the Nation Appears Perfectly Suited for Local Drivers | November 3, 2016

Lincoln Picks Dallas for Second Experience Center Location | September 20, 2016

A hotel-style welcome at the Lincoln Experience Center | September 8, 2016

An Experience Center: Lincoln Adopts an Off-the-Lot Strategy | August 30, 2016

Lincoln Softens Sell in Import-Dominated California | August 22, 2016

Lincoln meets shoppers at the mall | July 30, 2016

Lincoln Experience Center Launched | July 25, 2016

Experience “The Lincoln Way” at the New Lincoln Experience Center in Newport Beach | July 22, 2016

How Lincoln Motor Company Reinvents the Luxury Experience for the Next Generation | July 21, 2016

Lincoln Invests into Personalized Experiences for Customers | July 20, 2016

Lincoln just made a big move in a notoriously difficult market | July 20, 2016

Build your own (digital) Lincoln at new showroom in Newport Beach | July 20, 2016

5 Reasons to Visit Lincoln’s First-Ever Luxury Experience Center | July 20, 2016

Lincoln opens brand experience center in California | July 19, 2016

Lincoln Opens Experience Center in Fashion Island | July 19, 2016