Lincoln increased brand awareness in several key locations by building state-of-the art, non-sales environments. The first Lincoln Experience Center opened in July 2016 at Fashion Island in Newport Beach, with a focus on personalized, community-oriented experiences. In the first year, 100k+ guests have visited, with nearly 90 percent more likely to consider a Lincoln as a result of their visit. The onsite events – showcasing local musicians and artists – have been hits, with seats filled for all five events held since the opening. Click here to Learn more.
Domain | Cityscape created the schematic through construction documents for two Lincoln Experience Centers. In addition to coordinating all consultants, we also designed, programmed, built, and integrated all technology and fixtures in the space.
2 LOCATIONS
LINCOLN EXPERIENCE CENTER
Team: Domain | Cityscape:
Design, Technology & Fixtures, Construction Mgr
Jones-Keena: Interior Finishes
Illuminart: Light selection
FordLand and OBA: Frisco Exterior Concept
OBA: Frisco Core/Shell A.O.R.
Miller AG: Frisco Exterior Design, Fabrication & CM
Fitch: Newport Beach concept plan & key moments
Frequently asked questions
Click to view a collection of articles
Luxury Rides at the Dallas Cowboys World Headquarters | December 22, 2017
Lincoln Experience Centers Boost Sales While Improving the Ford Brand's Image | December 19, 2017
Lincoln’s Latest Gambit: Stores for Selling the Brand, not Cars | December 18, 2017
You Buying It? Lincoln Banking On Experience Centers To Sell The Brand Lifestyle | December 18, 2017
Dallas Lincoln Experience Center Open at The Star in Frisco | October 6, 2017
Lincoln's ultimate car clubhouse | August 29, 2017
New Lincoln Experience Center Opens In Texas | August 28, 2017
Lincoln Opens New Luxury Experience Center | August 25, 2017
Lincoln Opens Dallas Experience Center to Improve Client Relations | August 24, 2017
Lincoln opens showroom at Dallas Cowboys headquarters | August 24, 2017
Lincoln Opens Dallas Experience Center; Shows Increased Commitment to Effortless Service | August 24, 2017
Lincoln, Tesla Meet Customers Where They ‘Live, Work, & Dine’ | Jan 17, 2017
A New Sales Pitch: The First Lincoln “Experience Center” in the Nation Appears Perfectly Suited for Local Drivers | November 3, 2016
Lincoln Picks Dallas for Second Experience Center Location | September 20, 2016
A hotel-style welcome at the Lincoln Experience Center | September 8, 2016
An Experience Center: Lincoln Adopts an Off-the-Lot Strategy | August 30, 2016
Lincoln Softens Sell in Import-Dominated California | August 22, 2016
Lincoln meets shoppers at the mall | July 30, 2016
Lincoln Experience Center Launched | July 25, 2016
Experience “The Lincoln Way” at the New Lincoln Experience Center in Newport Beach | July 22, 2016
How Lincoln Motor Company Reinvents the Luxury Experience for the Next Generation | July 21, 2016
Lincoln Invests into Personalized Experiences for Customers | July 20, 2016
Lincoln just made a big move in a notoriously difficult market | July 20, 2016
Build your own (digital) Lincoln at new showroom in Newport Beach | July 20, 2016
5 Reasons to Visit Lincoln’s First-Ever Luxury Experience Center | July 20, 2016
Lincoln opens brand experience center in California | July 19, 2016
Lincoln Opens Experience Center in Fashion Island | July 19, 2016