General Motors
75+
DEALERSHIPS
Cityscape has created branded dealerships for multiple General Motors Brands including Cadillac, Chevrolet, Buick, GMC, and Pontiac. Cityscape is adept at meeting General Motors’ Essential Brand Elements program guidelines for the new finishes, fixtures and entry icon. We are familiar enough with the program so dealers can create a custom space. At Moehn Chevrolet we worked with the franchise review team to gain approval of custom light fixtures in the 2 story showroom space that bring sparkle to the cars, and a human scale to the space. We also received approval from the franchise to create a serpentine curved bulkhead to sweep across the entire showroom. The brand compliant orange accent paint in the sales offices brings warmth to sales experience.